We, The Indians are extremely good in giving a makeover to Hollywood movies and transforming them to  Bollywood movies. Add a bit of Indian Masala with lots and lots of sentiments and a whole bunch of songs and punch dialogues, any Hollywood movie could be disguised as a Bollywood movie.

But this is the first time, I am witnessing a Hindu festival undergoing such a makeover and becoming a money making machine for western organisers. The trade marked ‘ Color Run ‘ is one such phenomenon. The Color Run has taken inspiration from India’s Holi Festival. The Festival of Colors, Holi is typically celebrated by Hindus on the full moon day in the month of Phalgun (March).

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Color Run is marketed as a unique experience focused less on speed and more on crazy colour fun with friends and family. A unique run tailor made for people of any age. The organisers claims that the The color Run course will be the most memorable and colourful run of anyone’s life.

The Color Run™ 5k is a unique experience focused less on speed and more on crazy color fun with friends and family. Color runners come from all different ages, shapes, sizes, and speeds; but everyone toeing the start line has a blast. Whether you are a casual morning mall walker or an Olympic athlete, the 3 miles of The Color Run™ course will be the most memorable and colorful run of your life!

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The Color Run™ event pretty much has TWO SIMPLE rules: 1) White shirts (any mostly white T will work great) mandatory at the start line. And 2) color plastered EVERYTHING at the finish! Runner/walkers begin the 5k at the start line like a brand new pristine coloring book. By the end, they look like they fell into a Willy Wonka . Each Kilometre of the event is associated with designed color: yellow, orange, pink or blue. The volunteers will apply colour on participants as they pass the kilometre mark. After the finish participants are encouraged to stick around and celebrate.

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