Sandalwood smuggler Veerappan – Now a global star


Sandalwood Smuggler Veerappan, who was killed by Tamil Nadu Special Task Force headed by K Vijay Kumar in 2004 has become a product endorser for a British Company. A well-known British Company named Lush has released Smugglers Soul Perfume which features Veerappan in its label. The company also has a product named Veerappan Moustache Wax. Both the products carry pictures of Veerappan in their label.

Lush is a cosmetics retailer headquartered in Poole, Dorset, United Kingdom. Lush produces soaps, shampoos, shower gels, lotions, moisturizers, scrubs, masks and other cosmetics for the face, hair, and body using vegetarian recipes. Smuggler`s Soul is an Oriental Woody fragrance for women and men. The company launched the product in 2014, ten years after Veerappan was killed. The fragrance features woody notes and sandalwood.

Veerappan Mustash wax

Veerappan Mustache Wax is sold in United states for $17 for an 8-gram dollop. The company advertises the product as follows

“ Add a daring and debonair twist to your facial hair with our vegan moustache wax. Packed with loads of nourishing waxes and oils including rose wax and sandalwood oil, this wax will make whiskery kisses all the more memorable. Use a dab to style your twisted moustache tips, or on a full beard for a softening and sculpting effect—even on unruly fluff. No facial hair? No problem. Veerappan works wonders to soften split ends too!”

smugglers soul perfume

The company advertises the smugglers Soul Perfume as follows,

“The Smugglers Soul is deep, dangerous and intoxicating, join us on our journey to the roots of sandalwood and let it enrapture your heart. With two types of sandalwood oil, enjoy a warm, woody and rich fragrance that can soothe and uplift even the darkest of moods.”

veerappan products

Brief info about Veerappan

Veerappan began his smuggling career in 1970, as an assistant to Sevi Gouder, who was his distant relative and a notorious poacher. His speciality was in Sandalwood and ivory smuggling. For Ivory, he killed hundreds of elephants from the forests bordering Kerala, TamilNadu and Karnataka. He also kidnapped and murdered many forest officials and Police Officers, and was also instrumental in the disappearance of many civilians,whom he suspected as police informers.

He was backed and protected by politicians in Karnataka and Tamil Nadu, which made his capture extremely difficult. In 1990 Karnataka and Tamilnadu formed special task force to capture him.

On 30th July 2000, he kidnapped Kannada Superstar Rajkumar and released him only after getting a ransom of Rs 20 crore from the Karnataka Government. Veerappan was killed by the Tamil Nadu Special Task Force headed by K Vijay Kumar in 2004.

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